Royal Brunei Airlines with its unique Bruneian Hospitality.
Brunei Darussalam’s national carrier, Royal Brunei Airlines (RB), first began its rebranding journey in an event held at the Brunei International Airport last October, presenting its new livery and logo on an Airbus A319, which was painted by RB’s own in-house engineering team.
Prior to the reveal, Royal Brunei Airlines has been releasing teasers of its redefinition of travel to in the local market, both via print and online adverts and the “Smile Squad”; who has been sparking public curiosity over the past two weeks. The Smiles Squad has been spotted in different parts of the country, spreading genuine smiles and good cheer to the public.
Reemerging a sleeker, more streamlined airline that stands up to the ever-evolving competitive market, Royal Brunei gave esteemed business partners and members of the media a taste of its unique hospitality with an intimate cocktail session in Hotel Istana today.
Present at the occasion were YBhg. Dato Sri Mohd Effendi Norwawi, Executive Chairman of Encorp Berhad and wife, Datin Sri Tiara Jacquelina; High Commissioner Of Brunei Darussalam To Malaysia H.E Dato Paduka Haji Ishaaq bin Haji Abdullah, Puan Mariani Haji Sabtu, Acting Director of Brunei Tourism Development Department, YBhg. Dato’ Mirza Mohammad Taiyab, Director General of Tourism Malaysia; Mr. Dermot Mannion, RB Deputy Chairman and Mr. Karam Chand, RB Chief Commercial and Planning Officer.
Mr. Dermot Mannion, Deputy Chairman of RB, said “We will be redefining the Royal Brunei Airlines flying experience, starting with our classic styled new livery and logo. This redefinition is not merely an ad campaign, but rather a long term commitment to our passengers to create a family-like, peaceful and tranquil atmosphere with high class customer service.
The new livery and logo is the first step on RB’s rebranding journey. Over the next year, the national carrier will be rolling out a new website experience (including new social media experience), new uniforms and new lounge and ticket office environments. The completion of the rebranding process will be timed to coincide with the entry into service of 787 Boeing Dreamliners in 2013, making RB the first airline in South-East Asia to take delivery of this ultra modern aircraft.
Established on 18 November 1974, Royal Brunei Airlines (RB) has been operating as the National Carrier for Brunei Darussalam for 38 years. Royal Brunei Airlines provides scheduled services across Asia, the Middle East, United Kingdom and Australia. As an added convenience to its’ passengers, the airlines has codeshares and interline agreements with allowing passengers to co-ordinate flights for seamless travel to a wider choice of destinations.
The Sultanate of Brunei itself is located in the Green Heart of Borneo and is known as ‘The Abode of Peace’ promoting tranquility, hospitality and Bruneian traditions. Royal Brunei Airlines embodies the very same values, in every flight it makes and to every destination, becoming the Gateway to Borneo and beyond.
Sky Lounge, Royal Brunei Airlines’ premium lounge at the Brunei International Airport, was opened in January 2004. SkyLounge which has a seating capacity of about 120, was designed and furnished with the comfort and convenience of the airlines’ premium class passengers in mind. Aside from an array of complimentary refrehsments, new facilities include massage chairs, shower rooms, prayer and ablution area for Muslim passengers and large plasma screen televisions. Business travellers have the option of catching up on some work at the provided workstations, which offers free internet access. Complimentary wireless internet connection is also from anywhere within the lounge.
Royal Brunei Airlines’ free frequent flyer programme prides itself on its simple and straightforward method of generous miles accrual. Royal Skies members can gain the opportunity to enjoy a host of benefits and privileges including seat upgrades, access to the SkyLounge, free flights as well as special promotions with Royal Skies partners.
Royal Brunei Holidays
Royal Brunei Holidays provides attractive holiday packages for passengers travelling into Borneo and beyond. Royal Brunei Holidays also offers an array of inbound tour packages, namely Brunei Nature, Brunei Transit, Brunei Diversity, Brunei Discovery and Brunei & Borneo.
Royal Brunei Airlines Online
Royal Brunei Airlines website www.flyroyalbrunei.com has been enhanced to ensure that it is user-friendly interface with easy features for creating online bookings, online check-in, and additional features for hotel and car rental to make a more seamless online booking experience. RB also makes its’ presence online via Facebook page at www.facebook.com/RoyalBruneiAirlines, Twitter at www.twitter.com/RoyalBruneiair and Instagram @RoyalBrueneiair .
About Yafieda Jamil
A Malaysian girl currently working abroad in Phnom Penh city. I love a good road trip, hot cappuccinos, spicy food and staring at old buildings. My mission is to inspire people to see the world differently before we all get any older. Oh and giraffes are the most beautiful creatures on earth.